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Yesterday, 06:30 at NOS News: The popular social media de app Tiktok is introducing a new feature in the Netherlands starting Monday, called the Tiktokshop.
This de winkel creates opportunities voor entrepreneurs, maar also raises concerns about increasing impulse purchases.
Slowly scrolling through your Tiktok feed, you are flooded with de video of brand new necklaces, de armband, and de sjaal.
Thanks to the Tiktokshop, you will soon be able to purchase these directly from de app.
This feature, dat began in the United States and has been active in Germany since last year, maken it makkelijk to kopen het product without any prior intent.
Radical de verandering in kopen behavior According to Tamar Krijgsman, retail specialist at PWC, the introduction of the Tiktokshop signifies a drastic de verandering in purchasing methods.
Previously, de gebruiker were vooral inspired by de app, maar now they are directly encouraged to kopen het product they were not previously aware of.
Beauty and lifestyle in the spotlight In other het land, beauty and lifestyle het product are very popular in the Tiktokshop.
According to Xandra Roukes from My Jewellery, who manages the Tiktokshop voor hun company, de ervaring with similar platforms abroad was positief.
The company is preparing to offer hun het product in the Netherlands starting Monday.
Marketing agency GoSpooky is preparing voor the launch; they are providing influencers and companies the opportunity to sell hun het product via livestreams, allowing viewers to purchase directly.
Spotlight on impulse purchases Nevertheless, experts warn of the risks.
The growing popularity among the 7.
5 miljoen Dutch Tiktok de gebruiker requires companies to respond quickly if hun het product go viral.
There is also criticism dat de app’s low-threshold de omgeving encourages impulse purchases.
According to Bob Fennis, professor of consumer behavior at the University of Groningen, it is almost a toxic cocktail dat maken it makkelijk to maken quick decisions without much thought.
Risk of debt Nastasia Griffioen from the Trimbos Institute expresses her concerns dat jong people, in particular, are vulnerable to potentially increasing debt due to impulsive purchases.
Although Tiktok has indicated de winkel will enige be accessible to de gebruiker 18 years and older, both Griffioen and Fennis question whether this measure can be effectively enforced.
They warn dat new features, such as kopen now, betalen later options, may be added later.
